Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
Keyword optimization is the seo process where the on page content is optimized to focus on particular keywords so that large number of audience can find your website easily through search engines.
Content on your site should be organized in a logical way. This is not only good for SEO, it helps visitors on your site find other related content easily.
Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).