Content plays a crucial role on the road to the success of your business, with the written word and digital media you have the potential to become a influencer of your industry and connect with your customers directly to offer your products.
However, to maximize this potential you need a content management system, or for its acronym in English Content Management System (CMS) reliable. There are endless options, which allow you to create and manage your own content easily for either a website or blog. In this article, I will explain the concept and comment on the most used content managers, which cater to different needs and budgets.
A CMS is a web application that provides all the necessary tools to manage content online, or more specifically, a server-side software that facilitates the creation and maintenance of websites.
Probably one of the most attractive advantages of using a CMS is that users do not need extensive technical experience to generate or modify content on the web, since they have an administration area ( Backend ) that allows you to add or edit content according to your needs. This administration area is accessible through the web browser, which means that software installation is not required locally, you only need an Internet connection to start working.
Migrating from one CMS to another requires a lot of time and experience so it is essential to choose the right one for your business model, so as not to waste time or resources in vain.
If there is a CMS that everyone has heard about, it is WordPress. The platform was launched on 2003 and has become an important part of the Internet since then, as it has almost 75 millions of active pages, which is more than 25% of the total number of online web pages . Based on PHP and MySQL, it provides more than 17,000 plugins at your disposal to create websites or blogs with written content, videos, images and everything your imagination can conceive.
It also gives you a lot of topics ( themes ) free and paid to customize the visual aspect of your website to your liking and that also come prepared to give the best performance in SEO. The versatility of WordPress is such that it caters to all types of industries, from retail to hospitals.
Although the software can be downloaded for free from WordPress.org and install it on your server, they also offer the option of obtaining a domain and hosting with WordPress directly.
But not everything will be good, to implement modifications you need knowledge of PHP, HTML and CSS, sometimes you need to install multiple plugins to achieve advanced functions which can lead to security vulnerabilities and for which you should be very aware and have updated their respective updates.