Making an ideal user experience for your site’s users isn’t a precise science, however focusing on specific performance metrics can give you direction for how to increase their traffic and user retention.
Here’s is when web analytics plays a vital role. When it comes to getting detail insights on your website/blog, web analytics offers your visitor’s data so that you can put your efforts to optimize your content based on users’ interest.
While there are different web analytics tools you can use to gather, analyze and visualize your site information. However, the most well known that one should use is Google Analytics. You can integrate Google Analytics code into your blog/ site.
Google Analytics is a web analytics service offered by Google to help you understand your website visitors. It shows you the amount of traffic your website is getting, from where it is coming and how visitors interact with your site once they arrive.
The tool works by gathering data on how your site is performing, then saves that data to your Google Analytics dashboard. Every time when users come to your site in their web browser, they are tagged by the tracking code and their “session” on your website begins.
This data is particularly valuable in figuring out which of your marketing strategies is the best. It is additionally valuable for figuring out what kinds of users are visiting your site and why.
Visit https://www.google.com/analytics/ and sign in with your Gmail account.
After signing in you will see the Sign-Up screen for Google Analytics.
Click on Sign up button. You will be given with choice to choose between a website or a mobile app. Select for the Website. Once you selected the website, a screen will appear that will ask for your account details such as your account name, domain name, domain URL, company category and time zone.