On-Page SEO Techniques To Rank Higher on Google Search

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What is On-Page SEO?

In general, the on-page SEO is the process of enhancing each and every web pages to rank higher and to grab more traffic in the search engine in an effective manner. This on-page optimization will help the search engine to know more details about your website and making use of the keywords, which people are looking for.

Difference Between On-Page and Off-Page SEO

Basically, your SEO strategy has been divided into on-page SEO and off-page SEO. For the success of the SEO campaign, both are very much important. But when it comes to increasing the rankings of a website in the search engine, they will differ.

On-Page SEO

  • The on-page SEO will look at what your web page or site is all about. It refers to both HTML source code and content of the page which is to be optimized.

Off-Page SEO

  • Whereas, the off-page SEO will look at how popular and authoritative will be your website or web page is. It refers to external signals and links. 

Why On-Page SEO Optimization is Important

At some times, when certain term heard by SEO like ‘SEO optimized articles’; they will though that this is not a good practice. But the fact is, it is not a bad practice, it is the most needed one. 

Here, you can get some clarification for your thought:

Do you know why your website is not ranking on the top position in the search results?

There are a lot of reasons involved in it, but the major reason for this problem is that you are not properly concentrating on search engine optimization. If yes, then it will be the major reason for your website to be not ranking on the top position in the search results. 

At the time, when you are creating an SEO-optimization of the post, certain proven techniques have to be followed to rank that post to be top on the search engine. Currently, Google will not consider only the score of on-page SEO while ranking an article. It will consider many factors like backlinks, social media signals, off-page metrics, and domain authority. 

So, during this situation, our major aim with the on-page SEO is to develop the article in a very natural way but in a smart manner. Therefore, the search engine can able to easily note down your target keywords and make it visible on the first page of the search engine. So that targeted visitors will get increased. 

Top 11 On-Page SEO Optimization Techniques to Rank Higher on Google Search 2019

1. Meta Title

Meta title will be the most effective on-page SEO techniques. The more attractive and informative your meta title is, the more users will check your content further. As your post getting more number of clicks, then your ranking will be increased. 

You must include the target keyword in the title (H1) tag. In case, it is not possible, then you have to use it in the title. One keyword is enough to add in the title. The length of the title must be within 65 characters.

2. Post Permalink Structure

You have to be sure that your link will be displayed perfectly is most needed on the on-page metric. And then again you have to make use of the target keyword in the website link and then avoid making use of symbols, special characters, commas, brackets and much more. 

In your link structure, you have to make use of the dashes in order to differentiate the strings. These are known as the pretty permalinks and it has been supported with more number of web browsers in a top notch manner. 

3. Heading Tags

In order to highlight the various important points, headings, and subheadings, you must make use of heading tags. The title tag will be set at H1 in WordPress. 

You really do not require utilizing the H1 tags any more in the article anywhere. Only one is enough and for certain section breaks, you can use H2 and H3 tags effectively. You also should never use more H2 and H3 tags.

4. Keyword Density

With the mix of LSI keywords, you must maintain the keyword density of only 1.5%. You can use the semantically related keywords because it will help the search engine for getting a better understanding of your post or content. 

On the first and last paragraph, you have to use the keyword once. You should never simply use it; the keyword must be placed only on the sensible place. 

5. Meta Tags

In every blog post, you must add the relevant and most unique meta description. You have to use the target keywords in meta tags . In improving website ranking, meta tags play a major role. 

When the search engine is choosing the keywords, it is very important for individuals to make a click on the post. Also, the meta description must be user-friendly. Google never care the meta keywords but Bing and some others will care a little about it. 

6. Optimize Images

Driving the traffic from searching images, the image optimization will help more. The keyword available in the “alt text” and “image title” will help to make the content or post to be more targeted and focused. But, the images will create more engagement and it is most important. 

An attractive image can able to easily attract many users. So you must use it properly. Large images will not be suitable, so you have to  

  • Use the CDN
  • Compress the image
  • Use the caching plugin

7. Increase Content Length:

The posts will less word, will never get noticed by the search engines. Since it will make the content to look less informative. For some posts, the limited words are enough. But for creating posts and general info blog, the word count must be around 1300 words. As there are highly competitive content are available, you must research well and give content. 

8. Add Schema

This add schema is not that much popular while considering on-page SEO methods or technique. This can be utilized to outrank your competitors. Then by including the structured data or schema, you can help the search engine to understand and know more details about your content in a top notch manner. This schema can be utilized for all business website and blog articles. 

9. Use Internal Links

You can place the links relevant to the posts from the blog inside the blog posts. By interlinking the blog posts, your readers will spend more amount of time on the post and grab more details. At the time of interlinking, you have to use the keyword as anchor text and should never exceed it. It is necessary and very relevant. 

10. Use External Links

Apart from internal linking, it is also must to make use of the external links. In order to give detailing to your post, the external links are a must. You must link only to trusted sites when you are to link out to external sites. You can make use of the no-follow tag when you are having doubt of the popularity and authority of the site.

11. Write Engaging Content

Writing engaging content is one of the most effective on-page SEO techniques or methods to rank higher on Google search. The content you are giving should be created by you with lots of research. It should never have any Copyscape issues. Based on the keywords you have to give contents. It must be very easy to read. Avoid long sentences and use technical words effectively. 

On-Page SEO Checklist

Below, you can check out the proper on-page SEO checklist for making sure your website is getting a top ranking in search engines.

Keyword Placement 

  • Use focus keyword in permalink
  • Use focus keyword in title
  • Use focus keyword in image alt tag
  • Use focus keyword in first paragraph
  • Your focus keyword density must be around 1.5%
  • Use LSI keyword in H2 or H3
  • Use LSI keywords in body 

On-Page SEO Ranking Factors

  • Include multimedia like infographics, slides and video
  • Stop words must be removed from the permalink
  • Before uploading images it must be properly resized and compressed
  • Meta title must be under 65 characters
  • Meta description must be under 320 characters
  • The loading speed of the page must be optimized
  • Build backlinks
  • Outbound links with appropriate quality sites
  • Internal links with relevant articles

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