With the internet, the process of consumers making the decision for a purchase has changed a lot. Nowadays nobody buys a product or contracts a service without first doing searches and comparisons on the net.
Querying websites through search engines has become a daily habit. So it is very important to know how to use SEO (Search Engine Optimization) techniques to better rank your publications on Google and other search engines, gaining the top positions.
Appearing on the first three pages of the search engines is decisive for the success or failure of your company, which determines its performance. The use of the techniques and the understanding of ranking is valid for any owner or employee of a company, for evidencing factors that help attract potential customers.
By adopting the practices it is possible to leverage the number of views for content, giving greater relevance within the search sites and consequently for the public. The biggest advantage of working with SEO is that the techniques are applied organically, i.e., without any financial investment.
See also: Optimize WordPress in Few Steps and Improve SEO!
Here are some key factors to improving your rankings on Google and other search engines:
Search and optimize keywords
In order to be able to affirm the position of your company in the search engines, it is necessary to research and understand the relevance of the keywords. Working on these triggers raises the search number and is a very indicated output. Google allows you to use free tools to find the best terms.
Through Google Trends or Google AdWords Planner, you can get the best keywords linked to your text. The keyword is one of the pillars for ranking on Google, without the search for that term, it is impossible to get visitors for your content and get a noticeable CTR.
Optimize the title of your content
The first and obvious hint is that the main keyword should be inserted in the title of your text. Google ranks better for shorter titles, it should be attractive and should be between 50 and 67 characters long. Thinking about the choice of words in your title is essential for defining the positioning of your content in search engines.
The Google algorithm that defines content relevance and ranks them, takes the title into consideration as one of the key factors in putting your text at the top of Google searches. If we perform a search and we do not find any results related to the keyword chosen by us, it is of no use to rank it in Google and thus the optimization in search engines will be useless.
Creating a good title helps you attract and find content faster by improving your search engine position. A bad title, however, positioned it does not get many clicks. Thinking about the keyword and title better rank its content.
The meta-description is a brief description of the content of the page, should have a maximum of 153 characters and explain briefly about its content, it is important to place your keyword in the middle of the short text.
Because this tag is not one of Google’s top ranking factors, summarizing does not influence your placement very much, the focus should be on the description of the content that appears during searches to attract more users through search engines. Meta-descriptions should be as attractive as possible.
Search and adopt Link Building measures
This work consists of getting links to your page and thus having more relevance on the internet and in search sites. There are two types of Link Building techniques that can work in your favor:
Such links are very important, directing you to another page within your site. Internal links help you gain more authority over your company’s content, and it’s still easy to deploy, after all, it’s all about your control.
With the internal linking, you can increase the relevance of your page and ensure that the user spends more time on your site. Use this technique carefully, excessive links in a content can have the reverse effect, which makes it difficult to read and ends up generating a greater rejection of the users.
External links should be placed according to your relationship with the content, only with partnerships and authority on a subject, you will be able to make your site generate and earn external links from other partner brands.
The easiest way to adopt this technique is to exchange information with people interested in your content and to create partnerships for the exchange of external links, making a tactic of mutual disclosure, which increases the relevance of both contents.
Consider factors such as usability and accessibility
A website with good accessibility and usability is easy to find in the search engines. For this, you need to develop a good layout for your website and work on SEO practically together during the creation of your website.
After all, it’s of no use having a well-ranked website if users reject your site because its layout is neither attractive nor functional. Likewise, it is not logical to have a website with a very usual and accessible layout and without optimization for search engine ranking.
One tip to get better rankings in Google is not to load your site from clicks or weigh in the volume of tools and data so that the user can access your content with ease. This may discourage search and hinder better ranking, which considers page indexing as an important factor in ranking.
Google does not rank very well the shorter texts, the content must have at least 300 words to be better considered in the search engines. The texts with 500, 1000 or more words tend to rank better because they present more facts about the subjects covered.